ABOUT US Peace is Canada’s Street Style Magazine. Editorially outspoken and visually delicious, our recipe for new and emerging trends and talents in fashion, art, music, film, beauty, sport and technology speaks to Canadian readers with a voracious appetite for global street and pop culture. Launched in 1992 as a 16-page newsprint music fanzine and evolving into Canada’s only national full-colour, glossy urban culture magazine in 2000, the formative years at Peace were filled with more exclusives, bombs and sneak peeks than most mags score in a lifetime. From our rate-the-rappers session with Biggie Smalls to Canada’s introduction to the pre-dictionary lexicon of ‘bling bling’, Peace was there when other media was sleeping. Mic in hand, we broke the beats and the brands that defined a generation. But that was then. This is now. In 2005, Peace underwent a transformation to boldly announce its relaunch as Canada’s only lifestyle magazine for men and women who flirt between underground and mainstream, urban and urbane. With a total renovation in design and a renewed editorial vision unique to Canada’s magazine industry, our genre-busting approach to the bits and pieces we pick to click reflects and creates movement in the evolution of street style. Here’s how we break it down every issue: Bits Our front section drops quick hits on breaking style trends, culture quips, hot new artists, essential lifestyle products, travel tips and the latest and greatest in music, film, books, gaming and tech. Pieces One or two-page interviews with the artists, musicians, athletes, designers and other tastemakers who are now and next on readers’ radar. i.e. Sook-Yin Lee gets orgasmic, Paul Wall’s dentistry tips, PRPS designer Emmett Harrell, hockey talk with Kenny and Spenny, Dom Perignon’s ‘98 vintage, comedian Russell Peters Features Long interviews, think pieces and photo essays that celebrate and explore the most significant icons, ideas and events in global street and pop culture. i.e. the heavy metal life of Jada Pinkett-Smith, console wars at E3, NBA MVP Steve Nash, the Annual Sneaker Edition, FIFA World Cup 2006 Fashion From bombshells in bikinis to Parisian boho to celebs repping their World Cup nations, our team of shooters, stylists and artists work in and out of the box to draw Canada’s only map on where chic meets street. Shopping At four to six pages per issue, our shopping guides for Spring, Summer, Fall and the Winter pick the latest treats in apparel, accessories, sneakers, beauty, tech and more. The 100 Sometimes scandalous. Always notorious. Our 100 gossip, news, rumour and insider-trading items is the last page of Peace that’s usually the first page read! CIRCULATION • 50,000 copies • 75% placement in Toronto, Vancouver and Montreal • for sale across Canada on newstands at Chapter’s/Indigo (139 locations) • complimentary copies across Canada through Future Shop (83 locations), Athletes World (50 locations), Roots (20 locations), Arlies/Boathouse (32 locations) and over 250 independent locations FREQUENCY • quarterly standard issues: March 1, June 1, September 1, December 1 • summer digest issue: July 1